WIPO Publishes Five Cheat Sheets for Filing Trade Marks Abroad Through Madrid
WIPO has launched a series of short practical guides for brand owners using the Madrid System, the international route for registering a trade mark in many countries through one application. The "Practical Tips" cheat sheets, announced on 28 October 2026, are aimed at both first-time filers and companies managing larger portfolios.
The series has five parts that follow the life of an international registration:
- Choosing the office of origin. Where the base application or registration is filed shapes what the international registration can cover, so the choice should be strategic.
- Choosing where to protect. How to pick designated members by market, production and risk of copying.
- Digital tools. How to use WIPO's online services for filing, tracking and managing registrations.
- Managing registrations. Recording changes such as new owners, addresses or reduced lists of goods and services.
- Renewals. Keeping registrations in force and avoiding lapses.
WIPO pitches the series as a way to avoid costly mistakes, a fair point: errors in the base mark, a careless list of goods or a missed renewal can weaken protection in every designated country at once, especially during the five-year period in which the international registration depends on the base mark.
Indonesian angle. Indonesia has been part of the Madrid Protocol since 2018, and DJKI acts as the office of origin for Indonesian applicants. The cheat sheets are a useful checklist for MSMEs planning exports to ASEAN, China, Japan or the EU, particularly on drafting a goods list that will survive examination abroad and on using WIPO's online tools to track deadlines.
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