EU General Court: MAGORA Likely to Be Confused With GRUPO AGORA
Photo: WilliamCho / Pixabay
On 14 October 2026, the General Court of the European Union handed down its judgment in Holding Tourisme v EUIPO (Case T-814/25). According to the published case information, the dispute concerned an application for the EU word mark MAGORA and an opposition based on the earlier figurative mark GRUPO AGORA under Article 8(1)(b) of Regulation (EU) 2017/1001.
The Court addressed relative grounds of refusal and likelihood of confusion. Practitioners should consult the full Curia text for the precise findings on the goods and services at issue. The ruling is another example of how earlier marks containing a distinctive word element can block later similar word marks at EU level.
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